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Extended reality (XR), which includes AR, VR, and MR, has the potential to transform customer-facing enterprises by offering immersive and engaging virtual experiences.
For a well-known jewelry business in India, TCS produced a 3D virtual store tour and a 360-degree experience of the NYC Marathon.
VR will also assist lower operating expenses and the carbon impact of enterprises in a variety of ways.
The metaverse is becoming more and more noticeable in both business and everyday life, and it is expected to establish itself as a kind of fixture for next generations. The Metaverse, which is based on Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), is creating new opportunities for lifelike experiences in addition to a new digital and social environment.
Significant progress has been achieved in the immersive technologies field by TCS Interactive and TCS AvapresenceTM, a TCS platform to design, implement, and scale digital innovation—both disruptive and incremental. This encompasses AR, VR, and MR, all of which are included in the XR category. With its basis in artificial intelligence (AI), cloud computing, the internet of things (IoT), and blockchain, Avapresence has established training and simulation platforms for several clients in a variety of industries, including insurance and healthcare.
By fusing the virtual and "real" worlds or by producing an entirely immersive experience, all immersive technologies enhance the reality we see. AR and MR offer an expanded reality by combining the physical and digital worlds, whereas VR is a totally artificial medium that lets people fully immerse themselves in an experience.
Applying XR to corporate processes, particularly those that interact with customers, leads to increased user engagement, lower operating costs, training programs for employees and classrooms, the provision of unique and personalized experiences, and remote data access.
The most relevant of all the innovative uses of virtual reality is its effect on environmental sustainability. As VR replaces procedures in a variety of industrial verticals, it reduces carbon footprints. It also facilitates the assimilation of input. VR is essential to reaching "green" objectives at a time when industries are working to achieve net zero and implement sustainable models at the local level.
Additionally, VR is being used in many sectors for a range of problem-solving applications. At the moment, the technology is mostly utilized for design conceptualization prior to prototype construction, which helps cut down on iteration time and effort.
VR is a medium that can be utilized in a variety of situations and applications. When paired with cloud, blockchain, artificial intelligence, and the Internet of Things, it can be used to put together solution offerings from a variety of business verticals, including manufacturing, healthcare, life sciences, retail, travel, and transportation and hospitality. In order to create consumer and business applications that can be used to further address issues at the grassroots level, the human interface to virtual reality (VR) is the experience layer that integrates various physical devices, such as glasses, lenses, and haptic gloves, and is compatible with all industry standards.
“ One of the most effective strategies for reaching clients and selling wedding jewelry is this
idea. Every day, more than
3,000 clients
visit our Company, which give them a distinctive
and striking opportunity to view our brand. ”